Discover Singapore Introduced its First Mascot, MerMer

Singapore, November 21 – Discover Singapore is delighted to introduce its rendition of Merlion, MerMer. in conjunction with the Terminal 2 new concept store opening and the 50th anniversary of Merlion, the national icon that is recognised around the world and a symbol well-resonate with tourism over the years.

MerMer is seen greeting the travellers in-store with a welcome message that exudes his fun-loving, energetic and approachable character interacting with shoppers.

As MerMer is also passionate about sharing his exploration journey in Singapore, he plays the role in recommending some of the best handpick Merlion-themed merchandise catered at the Pick & Mix zone, consisting of figurines, plush, stationery, shopping bags, travel pouches and more.

Lagardère Travel Retail Singapore and Malaysia Chief Executive Officer, Ann Pang also unveiled that exclusive MerMer merchandise will be launched next year with more exciting activations planned in the pipeline.

The Discover Singapore new concept store is located at Changi Airport, Terminal 2, Departure Hall.